The lords have shown mercy. The ad creative by the gen-z copywriter is a hit. People are rushing to your landing page. You see a few sales and double the ad’s budget. You’re almost close to tearing up because it’s finally happening!
It’s the next day. You open your laptop with high hopes and...
Poof. The excitement disappears. The sales are still the same as yesterday’s. You panic and hit refresh. The numbers are still the same. Refresh again & again. Still, the numbers aren’t changing. You take a quick look at the traffic, and it’s at its all-time high. You’re clueless and, again, close to tearing up. But this time, it’s out of pain.
A tragedy like this could happen when your landing page is awful. This blog teaches you how to optimize any landing page for higher conversions.
Let’s get to business. To boost your landing page conversion rate, start with these 3 steps:
Stick to only one CTA
This one’s simple. In an attempt to get the most out of your landing page, don’t dump the page with multiple CTAs and confuse your visitors. Create your entire landing page around a single action and watch your conversion rate shoot up.
Write persuasive copy
To write a persuasive copy, you need to know your target audience inside out — their likes, dislikes, what excites them, what scares them, and what makes them pull out their wallets. When you truly understand your target audience, persuasion becomes easy.
Create an irresistible offer.
This is the most important one and where most folks fail. No matter how great your copy is, if what you’re offering isn’t attractive enough, your visitors will bounce off your page without taking any action.
Creating an irresistible offer is tricky but not hard. Here’s a basic formula to create one:
- Go to your competitor’s page and check their offer.
- Read negative reviews of their offer.
- Now, craft an offer fixing their negatives.
Voilà! You have an irresistible offer.
This formula may not work in some cases. In such times, dive back into your target audience research. You will find your irresistible offer there.
And that's a wrap on the fundamentals of landing page optimization. But remember, these are only the basics, and there are a whole lot more elements that you can add and test to increase the conversion rate.
Keep exploring, testing, and refining your landing page because it isn’t a one-off.